The designer of DBA’s current website and logo, Kalpana Murthy, soke to us about current trends in digital marketing and potential upgrades to our website. Kalpana founded Kriti Web Solutions, LLC, an affiliate of WSI, in 2009. Her company brings state-of-the-art strategies and solutions to leverage the power of the internet and help businesses to broaden their reach online in their target market. In reviewing the analitics of the DBA website, Kalpana reported that the site had 449 unique views within the first 3 months of the year, with an average stay on the site of 2 minutes. She suggested that DBA implement a Google My Business Page, which is a free business profile listing on Google My Business. She also suggested utilizing banners to increase information and to capture leads by including a lead form. Including videos and testimonials on the website will increase our web presence. Overall, the analitics indicated that the website was performing well.

-
4/2/19: Website Analytics
Posted in Meeting Notes